Brand guidelines; Colour palette. In the brand guide template above, a branded font is used in each page header. As you can see in the style guide template above, they outline their slogans, competitors, market and more. Like with any piece of content, you don’t just want to jump right into the middle of your brand guidelines. Summarize some of your brand values and ideals in a useful introduction instead. To put it simply: this thing is fun to look at. This extra element to their visual brand helps make their content distinct from other brands. … That’s exactly what the team at Frontify did to help people visualize the different facets of its branding. Free Merylin Brand Guidelines Powerpoint Template is minimal brand guidelines PowerPoint template fully smooth animated. Within a minute or so you can understand how the entire platform works! Your Brand Ethos. Make sure they are easy to find, like the Facebook brand guidelines did above. I know that you spent a lot of time and effort crafting that logo, but it doesn’t work in every circumstance. Before you decide on any fonts, colors or graphics I would take a look at what your competitors are doing first. USE THIS BRAND GUIDELINES TEMPLATE Your brand guidelines should outline exactly what your brand stands for. It’s almost like you’ve walked into an art gallery. Browse Venngage for more infographic templates! It’s light and leaves plenty of room for all the little details. It uses playful colors to keep your eyes moving from page to page, and still offers white space to give your eyes an extra bit of rest in between. But with so many options out there you probably should make a list of approved colors. It also effectively outlines terms like “subreddits” and “AMA” that are unique to Reddit but might be new to a user. All of them are very easy to use and you’ll have your good looking style guide ready in minutes. They make sure to include examples of it being used in the real world, and fun visuals to drive home the point. This was one of the only interactive brand guidelines examples that I saw, but I think it’s extremely helpful. These examples can help you keep a very consistent brand identity on social media as well. I wanted to highlight them because they have done a great job of creating and maintaining a visual identity. inconsistent branding will cost your company revenue and trust. As some of you may already know, we have quite a few free templates here at Flipsnack. Visitors can quickly learn about their primary and secondary colors thanks to this simple trick. Craft a simple guide to branding with this Brand Guidelines Infographic Template. One of the most valuable things that a company can have right now is a strong and consistent brand. But if the branding you choose is too close to your competitors, all this work will be a waste. In this incredible brand guidelines from Truth, they spend two full pages telling their employees how they should visualize data. Or just brands that take a very minimalistic approach to design and branding. It’s very important these days to have a unified brand message or voice coming from all of your employees. In fact, you can save all of your brand identity settings so that all you have to do is click. A solid example of bold brand guidelines comes from Homestar. If you want to create complete brand guidelines, you’re probably going to need a little more space to outline your branding. You can also keep a guide like this on your desktop or save it to your Google Drive for easy access. Incorrect spacing can really ruin any visual in an instant. Below you will find some examples from the biggest social media brands and networks. A simplified logo can use a more basic font or just the initials of your company name. If you really want to show off your product or app in the best light, include some high-quality product screenshots. This is a great way to make a few simple colors go a long way. Be sure to label where each of your branded fonts should be used, like in this one-page brand guide. You heard me mention editing each of these templates a few times above. They masterfully created an infographic of their brand guidelines that outlines the many facets of their branding. But it’s worth it in the long run, because inconsistent branding will cost your company revenue and trust. Like with a compelling title page, they set the tone of their style guide very early. If your company has a ton of different fonts make sure to specify when or where they should be used. Brand Guidelines - Press Kit. In this brand guidelines example for Stories, they include five official variations of their official colors. From their brand colors to the motto and even the headers of each page. Whatever you do, if it makes creating consistent visuals easier for some people it’s definitely worth it. Free to edit and easy to personalize. All of this info probably could be placed on a single page, but that approach doesn’t fit their brand. In this brand guidelines example from Nordic Design, they use a mood board to help visualize a feeling that they want the content to have. In my search for great examples for this article, I found that a handful of larger brands used this idea as well. social media marketing, direct mail campaigns or on your blog.Â, how to incorporate stock photos in your designs. As you click through the pages, you’ll get pops of color and black-and-white imagery that’s sure to impress anyone who reads it. I think they did a great job with the rebrand. You really have no idea who is going to be using your brand guide these days. The lime green font color absolutely pops on the clean white background, and each page leaves lots of room to display some images. Explain why a font was selected, where the inspiration for that brand color was found and more. If your designers took any inspiration from other creators or artists, you can add those to your branding manuals or guides as well! That’s why I really like how the brand guide example for Full Circle included those settings. We think that they have outlined basically everything that you need to include in your brand guidelines. In this brand guidelines template, they use an entire page just for that! Required fields are marked *. Not only will this make your product look amazing, it will help your brand control the visual narrative around it. It could be a brand new designer, or a reporter writing an article about your company. This section is a little different than the others, but it still has a lot of great brand guidelines examples. This template doesn’t need much to be your own custom work of art. Some places may need a bold font, a medium or a minimal font but they will not know that unless you tell them. With that said, today we’re going to focus on some of our favorite templates for brand guidelines. Take some time to introduce yourself or your employees in your branding guidelines. Apply your own choice of fonts, colors and more. A horizontal A4 sized brand identity manual template. With clear brand guidelines, your brand will be presented consistently from presentation designs to blog posts and business cards. And whether it be serious, or playful, they can set that tone from the beginning. It’s much easier to call a color “Pave” or “Forest”, like in this example from Jungle House, instead of remembering a bunch of hex codes. Otherwise, the strong visual brand that you have built up could fall apart because of inconsistent branding. If you are one of those companies, I would recommend using your custom font throughout your brand guidelines as well. These can then be given to any designer or supplier to apply a design. Even at Venngage we have Beam and a few other projects that have their own branding. But first, check out our post on what logo styles consumers trust the most. From logo spacing, colour specifications, fonts, and guideline designs. Flipping through the pages isn’t necessarily boring, but it does give off a very professional and corporate look. If that sounds like familiar, then this brand guidelines template is the one for you. You have to make sure all the information is 100% accurate, placed in the right order, and not absolutely torturous to read for employees. In every companies, small business but also startups, exists a set of branding guidelines to help control and maintain a consistent visual branding … Just like in this brand guideline example created by a designer for the brand Skyscanner. It’s a nice balance from page-to-page, and there’s nothing that’s so distracting that it draws your attention away from the content. The designers over at Lovelytique went with that shape actually, as you can clearly see. You can create a simplified version of your logo using our logo maker. Don’t leave any extra room for interpretation if you can, because then mistakes will be made. First, they dedicate an entire page to their brand color schemes, which shows how much those colors actually matter to them. I like these simple one page guidelines because they are very actionable and easy to share with your team to ensure consistent branding. We recommend using muted colors to expand your brand color palette this year. I may be a little biased here because black is my favorite color, but I think it makes a great background for many brand guidelines templates. Free Brand identity guidelines template on Behance Brand identity guidelines purpose : The goal of brand guidelines is to protect the strength of your brand so that it continues to create value for your company. It should include company values, your motto or words you want people to associate with your brand. Brand Guidelines Template. Because of that value to the company, they have to make sure that likeness is used correctly. This should take the guesswork out of using tints and shades in the future as well. Well, when your logo appears on anything from a presentation deck to custom t-shirts across hundreds of companies, it can easily be misused. A huge trend that we saw taking over 2020 was the explosion of muted brand colors. Dropbox was one of the first large companies to embrace this trend fully. Your brand guidelines specify everything that plays a role in the look and feel of your brand. While the most basic of brand guides can include company colors, fonts, and logos, there’s a lot more you can include ensuring brand consistency. That’s why it’s important to outline how your company visualizes data in your brand guidelines. But for some words, like Disqus, you aren’t going to have a friend to tell you how to pronounce it. This company probably has more color palettes than they know what to do with. But this innovative brand style guide decided to shake up those conventions with their bold color palette. For example, in this brand guidelines example from Lauren Sambataro a large section of the guide is used for that statement. Brand Style Guide Template Edit this creative Brand Style Guide Template for a unique design! It really is as simple as a few clicks. Generally speaking, it’s good practice to include a paragraph or two to introduce readers to your brand. You can include this section in your brand guide if you want, especially because it explains how you picked a certain logo. Expressive, fresh, and intentional — these guidelines are just like … Especially if your content is going to be seen on a bunch of different platforms, channels or social media networks. For example, if the Instagram brand guidelines didn’t include these screenshots, journalists would have to make their own. In this brand guidelines example for Maison Iggy, they show exactly how to use their logo on different backgrounds. Now this means that your style guide might be a little more in depth than some of the other companies that we have looked at. Most color palettes are presented in a similar fashion. Especially when consistent branding leads to a revenue increase of 23%! So the people over at Disqus decided to create a short video that shows the perfect way to pronounce their name. Something could look amazing on your massive monitor, but when seen on a small phone screen it’s much less impressive. From the beginning, this company outlines how to achieve that feeling in all design work. But don’t fret! These simple brand guidelines templates are perfect for companies that don’t have a ton of brand rules and regulations. In this article, I’m going to give you 65+ tips on how to plan, draft and present your own brand guidelines. As you can see, Mobingi took this advice pretty seriously when developing their logo. These pieces of information can really help tell your brand story to both people inside and outside the company. Give it a shot. The triangles fitting together shows how the colors will interact. But if you work for a multinational nonprofit organization, the guidelines need to be a little bit more in depth. And yet, for a few bucks you could easily find a professional brand guidelines template that suits your style (and saves your time). Make sure your employees know what weight each of your fonts should have. Brand Guidelines Presentation templates Download and customize these free Brand Guidelines templates in Google Slides or PowerPoint to explain the uses and the meaning of your brand. To make sure that everyone is on the same page from day one, I would recommend creating a brand positioning document before working on your full brand guidelines. Plus, for a company that deals in a niche like food, adding a tactile element to their visual branding will appeal to their audience. We’re very proud of the work that our incredibly talented designers have done. That’s where a simple cheat sheet will do the trick. This is because they’ve created a visual hierarchy using different sized circles. Urban Outfitters, a lifestyle retailer, is all about edgy designs … This template, however, is definitely one of them. Standing out in the market is one of the main reasons that you are creating a visual brand in the first place. In this brand guide example from yelo, they actually have more official colors than we saw with any other guide, with about 90 different colors. Congrats! Learn how to repurpose your content into infographics and other visuals with our handy guide, or browse our nonprofit infographics. You may not need a ton of separate colors but having a few extra sanctioned ones can’t hurt. Also, be sure to read our complete guide to nonprofit marketing for more tips and templates. For some people Reddit is a true mystery, I really didn’t even get what it was until a few years ago. Even though this is a fake brand book example for the company STIHL, I’m guessing it’s better than the real one. There is nothing worse than seeing your beautiful logo smashed up against another graphic on the page. This can help give designers and writers a clear idea of what to strive for. Our logo maker can help! Here are some templates for brand guidelines that you need to have. That’s why I like how they outlined all the most important info in this Reddit 101 brand guidelines example. When your company is spread across the globe, with thousands of different employees in hundreds of offices, your brand guidelines need to be very clear and easy to understand.Â. In this simple brand guide example from Fight To Breathe they go the extra mile and show the origin of their colors. An easy way to illustrate that to readers is by including a signature section, like in the brand guidelines template above. Depending on the size of your nonprofit, you could probably just create simple brand guidelines. Although this list isn’t in any particular order, this one is definitely one of my favorite brand guidelines templates around. The colors, abstract shapes, and dark theme is very visually pleasing. It jumps off the page and grabs your attention in an instant. A personal statement can go a long way in helping your audience understand your brand. 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