40 B2B Sales Email Templates for Every Situation. Just wanted to give you a response and thank you for the coffee. Of course, this outreach email wouldn’t work with everybody. But for impressive results? Email Conversion Engineer for SaaS + Startups at www.lauralopuch.com. We’ve worked with others in your industry like [Company 1] and [Company 2] . Hey , My name is Bob from Closer’s International. You need to get a reaction. This template is used by Bryan Kreuzberger, founder of Breakthrough Email, as a first touch email. Use that human truth to your advantage with this B2B email marketing template. Marketing Manager at Paymo. Marketing for a B2B company doesn’t give you a free pass to settle for so-so email design. All these templates are reverse-engineered in a way to help you stand out and ramp up reply rates. We've signed up to 1000's of newsletters and shortlisted the best email marketing campaigns. One of the best recent cold emails we received was a great example of B2B personalization. If I did my homework correctly you are spending {Estimate} per month on {Service relevant to yours} at {Company website} and {Any other information related to the spend}. Flattery And Compliments B2B Intro Template: 2 ⭐️⭐️: Any: Press & Media Intro Template for B2B: 2 ⭐️⭐️: Any: Social Media Cold B2B Outreach Template: 3 ⭐️⭐️⭐️: Any: Congratulatory Introduction Email Template: 4 ⭐️⭐️⭐️⭐️: Analytics: Example - Mixpanel B2B Cold Outreach Email: 4 ⭐️⭐️⭐️⭐️: Payroll Software Imagine for a moment that you wanted your other half to make you a cup of tea or coffee. Number Three: The “big deal” theme itself. It’s more that they’re against many of the practices and behaviors that have given sales professionals a bad rep. Poor sales practices in the past have resulted in an industry where tracking down a single email address can become a two-week process, and where governments have even banned cold emails unless specific requirements are met. The Signup Hello Email 4. Margo Aaron This is the cold email format that I used to attract a $20,000 client for my business, and get another client a 33% uplift in replies on their recent cold email campaign. A smile. You need to make impact first. The singular goal of any cold outreach emailis to get a prospect to hop on a phone call. Why would an editor care about an unknown writer and WANT this piece? He clearly states the purpose of the email and includes information about previous clients to demonstrate his credibility. Books, email templates, checklists, sales scripts and much more. I have basically no audience so that wasn’t going to work. Crazy, right? Below is an example of a B2B engagement email from Hubspot. Re-engagement. So how about: “If you make me a cup of tea, I’ll take the trash out.”. SEO Manager at YourParkingSpace. Because I’m a writer, I always start with a piece I have written already and then look around for places where it might be a good fit for their audience. Forster Perelsztejn, Head of Acquisition at Prospect.io, says: Writing sales emails is my job, so I’m not easily impressed. It makes both people in the transaction feel important. Here’s a sample email using this approach: Hey [First Name] – I’m writing in hopes of finding the person at [Their Company] who handles [specific area of focus]. : Hate your current CRM? In fact, 73% of marketers agree that the email marketing is core to their business and 40x more effective than social media for lead generation. It’s important to show some personality in your emails to remind people that there is a human on the other end of that thread, but make sure to avoid the cliche of eaten by alligators. Ben Goldstein An inspiring quote and a quick action item to crush your day. In other words, following up is really important, especially in the B2B SaaS world. Simply sending out a generic sales email to a list of prospects is bound to return poor results. I’m lip syncing the song, “Welcome to Atlanta” while wearing an Atlanta Hawks throwback jersey, then I have a quick value prop that adds value but is conversational, concise and non-salesy and end it by. 7 subject line templates to get your email opened; 12 sales email templates to increase response rates; And best of all, you can copy and paste all of the subject lines and sales email templates found in the guide immediately so you can start reaching new prospects today. We’ve helped companies save money on accounting fees, free up time and find budget inefficiencies that were being overlooked. This would be tech companies with between 50-500 employees, based in the U.S. It’s an Atlanta theme. P.S. It was simple, human, and creative. So how can you stand out in a world of automated personalization? This template is most successful for organizations selling a painkiller rather than a vitamin. For instance, the email ab… 21 B2B email marketing templates. It doesn’t matter if you have the piece already or not—it matters that you have a MATCH. We’ve helped numerous lifestyle product companies increase their revenue by 300%. Jon Buchan, Director of Charm Offensive, says: So many cold email approaches fail because they go straight to persuasion. There are plenty of B2B email marketing examples like this but what is more important is tо monitor your clients’ behavior and offer them solutions preemptively. It felt warm—even though it was completely cold. Providing a framework for fine-tuning your messaging, the templates above ensure that your outreach has the power to persuade and inspire leads to act. Source: Really Good Emails. And everything. The elements of the B2B collaboration invitation email - Azure Active Directory. I’ve got a bit of availability on Thursday and Friday this week if you have time for a quick call to discuss—let me know. Note: Click the title of each email to view it. Template from: Heather R Morgan, writing for Hubspot This template reportedly generated a 57% open rate and a 21% response rate, likely because: The subject line highlights an attractive proposition, but leaves enough to the imagination to make the recipient want to open the email and learn more. It doesn’t matter how good your product or service is. Hubspot. OK, maybe not the entire world. Asana uses email to encourage new subscribers to get involved with the app. This was a while ago but at the time we released some interesting research on winning vs. losing sales proposals. You’d be interested, right? These tools can show you the web frameworks, ecommerce platforms, analytics tools, advertising networks and other programs and tools that companies are using simply by visiting their sites. When I found this out, I was kind of floored and it made me change the entire way I do business. The reminder email isn’t exactly a welcome email, but it’s an important follow-up to make if your initial welcome email didn’t inspire any action. Head of Growth at WisePops, Laurentiu Bancu, Marketing Manager at Paymo, says…, Laurentiu Bancu VIEWERS. By placing the problem front and center in the email, the salesperson forces the recipient to confront the problem and decide whether it actually resonates with them. If I can’t, I move on deciding it wasn’t meant to be. I also reached out to [Colleague 1] and [Colleague 2] to try and lock down someone at your company in this space. Learn how to use Close to increase efficiency and close more deals in less time. The advantage is that when you engage a senior team member, they become connected to the outcome and can help you move the deal forward. Using templates will speed up your sales process, and you’ll impress your future clients with your quick responses. Jonathan Grana This business email example leverages personalized website screenshot. The email is wrapped up with a call-to-action that outlines the next steps. In some industries, it will be pretty easy to find out what businesses or tools your leads are working with. You can’t send this kind of email to a governmental organization, for instance. In this post, I’ll share with you five cold email approaches, along with templates for each, that you can use to increase your chances of success. A new 60 second sales motivation video every day. Personal email sequences: We’ll remember the follow-up for you It’s a privilege to get the opportunity to write you.”. Here was his response: Interestingly enough, just a few days ago I received this exact style of cold email pitching a guest post on our blog. Ahead, 14 of the best B2B cold email templates B2B cold email template 1: The AIDA formula email. Your template for anything. One of the most popular cold email strategies is asking the recipient if they’re the right point of contact. Dave Trott talks about this when discussing effective advertising. I responded within three days and have been a client ever since. 3. Now you can use these email templates within the Close software, making it easy for you to organize, create, send, and track them all in one location. A bite. HELP is something every human has a soft spot for. Warm email prospecting: How to make more sales by writing to an audience of one, Proudly built and supportedin Ann Arbor, Michigan, 1. Similar to the activation email, this B2B email is good for reigniting a fading relationship with older subscribers. The best place to leverage curiosity is in the subject line for your email. Gregory Golinski, SEO Manager at YourParkingSpace, writes: I thought it was so funny and crazy, that it made me want to add them to our page. Your email platform is likely already configured to deliver marketing messages from an individual, often the business development professional assigned to that account. My calendar is pretty flexible this Friday if you’re around for a call. While the initial introduction has already been made, this email provides the prospect with your contact information and asks them for an opportunity to further connect. Content Marketing Manager at Nutshell. experiment your way to more effective sales emails. You give your contacts the opportunity to confirm their opt-in status by clicking a CTA. The one you choose should depend on your current status. Template: Hi [name], Because that’s what a good sales email template is all about: scaling a tedious process while getting it just right. Effective (i.e., non-creepy) personalization with a touch of originality is the key to standing out in B2B sales. That’s all it said. So I replied to Molly with: OK, Molly…..so I just got my mail today and wouldn’t you know it there was the Starbucks card. Anyway, I’ll summarize by saying that if you were to connect with someone at Donatos about this, it would be Erin Corrigan, our digital manager. How to write a sales email sequence that draws replies Break through the noise with emails that sell, Run and track video calls from within your CRM, Keep a close eye on the metrics that matter, Personalize your CRM to your sales process, Turn more inbound leads into sales dollars, Make remote work your sales team’s advantage, Multiply your MRR with the CRM built for SaaS. My approach is always to come in with an opinion/observation of a prospect’s current state, and then offer up insight into how we can help them hit their targets and grow their business. Any market-leading B2B company wants to know what they can do to build on their success, but many won’t want to hop on a call right away. I work at a {Company Name} and we {Value proposition}. The “right contact” approach is a great strategy especially when reaching out to senior executives at a company. What’s your calendar like next week? The Account Growth Email 7. Content Marketing Manager at LeadFuze, Dave Parsons, Field Marketing Manager at Donatos Pizza, says…. The Marketing Content Newsletter Email 3. People often spend hours personalizing emails, but something that is relevant to a prospect’s pain will always win out. I’m lip syncing the song, “Welcome to Atlanta” while wearing an Atlanta Hawks throwback jersey, then I have a quick value prop that adds value but is conversational, concise and non-salesy and end it by name dropping two customers we have in Atlanta—since the prospect is also in Atlanta they probably know those companies. But when you’re a B2B sales professional, then your leads, prospects, email service, the government, industry executives and sometimes even the people on your team—they’re all against you. Hey [First Name] – As an entrepreneur, managing payroll is probably at the bottom of your list of things you want to be spending your time on, especially when your company is growing as much as I read in [article/software/etc]. You need to be familiar with what that outlet publishes and what kind of audience they target. Constant Contact offers over a hundred beautifully designed email templates for your business. Ryan never responded. B2B Email Template Requesting a Meeting The idea of this email is to show that you understand how busy the recipient is and how much they value … I made sure to earmark all the places in my article that the Observer could add backlinks to their own pieces—saving them a LOT of time and indicating I’d done my homework. The “Perfect Match” Article Pitch Email, They got back to me within a day and the piece went live. The Link Building Email. The template below is an example of how this could work for a cold B2B email: Subject: What you should know about [service (e.g., payroll, inside sales, marketing)]. You just need to know who you’re speaking to. LOL. Use these formulas as inspiration and leverage them as you begin crafting your own templates that will land real results. In a study conducted out of Carnegie Mellon University, researchers sought to find out why people open certain messages but not others. Reasons for using B2B email templates Turning leads into clients: This will likely include email templates for following up, whether you got a response or not. The Product Announcement Email 2. 5 B2B email templates and formulas that win business in 2020 Sales email templates for B2B prospecting are a really important part of your sales cycle. Laura Burget, Business Development at Influitive, says: This template works great as a first touch in the commercial segment, largely I believe because of how specific the identification of the pain point is, as well as the customization. I watched the video about what you guys do and then scrolled through as many pages on the website as possible to see what I could find out about this brilliant person who lured me in with free coffee. Better yet, make it a flattering question or something close to an area they enjoy, and build the relationship first while simultaneously getting qualifying info. If you’re looking to increase your sales, I would love to set up a meeting and talk more. As a result, it’s a task that often gets neglected. 10/20/2020; 3 minutes to read; m; M; D; v; In this article. Use my tips and create your own from scratch. When taking this approach, you can establish buy-in or at least intrigue from a CEO, and then your request will be delegated down the organization to a more appropriate contact. Invitation emails are a critical component to bring partners on board as B2B collaboration users in Azure AD. Ron Burgundy is a hilarious, yet thoughtful choice that continues the “big deal” theme. Very often these emails will result in a meeting or to being forwarded to the decision maker. He set the expectation of how much TIME I would need to invest to learn more about how we could work together. Head of Acquisition at Prospect.io, Jonathan Grana, Co-founder & CEO at Interseller, says…. This cold email worked really well, thanks to three key points: Laura V. Lopuch But this email I got not so long ago was a masterpiece of targeting and scalability. If you’re tired of handling payroll and need some help, let’s schedule a time to chat. It doesn’t matter how persuasive you are. Greg d’Aboville, Head of Growth at WisePops, says…, Greg d’Aboville I sent this email to a super targeted list of prospects in Atlanta. What’s funny about the above email is that I immediately went and checked my mailbox, and lo and behold, there was the Starbucks card. CampaignMonitor sent a B2B email to their clients to remind them about their email template builder. Register for our “Intro to Nutshell” live demo and see why sales teams love us! The same rule applies to cold emails or any form of effective advertising. Sales Email is 40 times more successful in acquiring new clients than Twitter or Facebook, according to McKinsey & Company.. An email campaign is 6 times more likely to give you a click … — Richard Harris, Owner of The Harris Consulting Group. Doing so shows respect, build trusts, and, if done correctly, can leave someone in suspense. 65%. So though it might seem like the world is against you, we’ve got your back here at Close. Short, to the point and relevant, this email hit on the pains that a Head of Marketing typically has (i.e., lead generation), provides a solution and gives reference points to our industry (HR Tech). As a result, many executives are putting on their blinders and ignoring practically every cold email that hits their inbox. Screenshots are a fantastic way to show that you have done your homework and also communicates a story quickly for a prospect, allowing us to not just send over a wall of text. For example, if you’re selling marketing automation software, you might write an email like this: Subject: How’s [Competitor] working for you? Here’s the video I sent them. Your job is to sell the idea that a call or meeting with you is not a bad idea. Note: Sumo is big enough that they don’t have to worry about providing social proof in the first email, which might not be your case if you’re a smaller company. The Feature Update Email 8. Confirming the opt-in status of your contacts is considered as a B2B re-engagement strategy. The end goal is to secure a response. In B2B sales, you often find yourself trying to reach prospects who probably have never heard about you or your company before. When you’re building or refining your own email prospecting strategy, it helps to see first-hand how others have done it successfully. Your prospect likely gets a ton of other letters and emails (and cold calls)—and they all look and read the same. It starts a conversation instead of going in for the kill right away, it’s easy for me to respond to which is low effort, and it shows you did your research so it’s relevant. Managing all the restrictions, and giving tough competition to the creativity showcased by the B2C email marketers, there are a few companies in the B2B niche that have stood out with their emails. We’ve created a lot of cold email templates over the years. I wanted to reach out to you because we are in the same {LinkedIn Group, Slack Group, Association, etc} , {Link To Group} and I think I may have something interesting for you. They say that writing is rewriting, but shouldn’t you be spending your time on phone calls or face-to-face meetings with prospects? Download all of our expert-approved sales templates! It’s been a nice business relationship. It’s not an easy approach to implement but if you’re going after enterprise deals, 10–20 minutes of research might be all it takes to cut through the clutter and close a game-changing customer. Our company is in the beginning stages of developing a loyalty program that will work with our in-house POS and website, so I’m not sure what direction we will end up going and also how that works with outside vendors. Sure, B2B marketers can’t rely on cat GIFs or goofy promotions to sell their products or services. 22%. Email Template #1: Cold Outreach. Being able to cut through—especially if it’s done in a unique or clever way—is persuasive in itself. Just as you found these cold email templates, someone else in your industry has likely also found and started using these templates. That’s why we compiled this list of B2B cold email templates that sales and marketing pros have used in their own businesses. Honestly, I was not his ideal customer profile and I told him. The researchers found that “participants wanted to open messages when they had moderate levels of uncertainty about the contents.” Meaning, the recipients were more likely to open an email that made them curious as to what was inside. Email is the go-to form of customer and prospect communication for many businesses today, allowing clear, concise and detailed conversations. Take this example from Attach.io: This is an effective cold email template for a number of reasons: 1. Number Two: The sender knows his audience. This is a highly important aspect of b2b sales that you should keep care of. Follow-up Email. Take a look at their responses below and learn the cold email tactics that they’ve used to hook more customers. (In the example above, I replied to an Inc. newsletter, so the subject line was theirs.). Don’t take it personally—they’re not against you as an individual. We’ve sent literally thousands of cold emails over the years and have learned quite a bit about which techniques lead to a conversion and which don’t. I let him know what I do, sales training, and told him he had carte blanche to call me any time to ask for sales advice. Like so: Subject: Managing payroll is rough. This time, I was shocked to discover Ryan Holiday was the editor of the section I wanted to pitch. What’s the #1 thing a publication wants? But in some cases, humour can be a powerful tool. If so, deliver a simple text-based email from them asking for a quick favor from the recipient. The Demo Email 5. 13. I can say you’re awesome all day, but if I can’t make that compliment touch reality in some way, it’s worthless smoke. B2B re-engagement email examples 10. Conclusion. I had to think outside the box. If it’s a cold email, your goal is a response. In others, it might be a bit more challenging and require a little digging. A follow-up email is a message you send to someone you recently met or were personally introduced to by a mutual connection. Our clients frequently ask us what they can do to improve the performance of their campaigns, so let’s dive into the subject and discuss the anatomy of the most effective sales email templates.. You need to test and track different styles, templates … Here’s what they said: The email is all about targeting sales leaders in Atlanta who meet our ideal customer profile— the type of account most likely to buy from us and get value from our product. If you have the time, I recommend that you write a new email from scratch. Create a predictable & repeatable sales model for your company in 30 days. It’s as easy as just starting with a simple question. You have two options now: Swipe the templates I have shared above. Sales email templates for B2B prospecting. Is the language actionable? A COMPLIMENT that is indirect and concise goes a long way. Want more proven email templates? So, remove anything on your message that diverts from this objective. Just saying something isn’t enough. Josh Slone This template has approximately a 16% reply rate as the last message in a sequence. Then persuade. By presenting the features and showing how easy it can be, they can boost engagement. I sent this email to a super targeted list of prospects in Atlanta. Laura Burget Number Five: The way the benefit was introduced. With the majority of email users being able to read the first several words of your actual email, this sender knew that we would not only see the subject line, but also “…you’re kind of a big deal.”. You do that by offering something the reader (if interested) can’t refuse. Not to give every little detail—or to sell your entire offering in one go. 11 Powerful B2B Email Templates That Win Customers 1. Understanding psychology can completely change the way you do sales. 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